:root{
    --cyan:#7de0e6;
    --cyan-soft:#dff7f8;
    --pink:#f9a8d4;
    --pink-deep:#f27db8;
    --pink-soft:#fdeef6;
    --lav:#c4b5ee;
    --ink:#3f3a4f;
    --ink-soft:#8b849c;
    --paper:#fdfcfe;
    --grad:linear-gradient(90deg,#f9a8d4,#a9c9f0 55%,#7de0e6);
    --shadow:0 12px 40px rgba(120,100,160,.14);
  }
  *{box-sizing:border-box;margin:0;padding:0}
  html{scroll-behavior:smooth}
  body{font-family:'Jost',sans-serif;font-weight:300;color:var(--ink);background:var(--paper);line-height:1.65;overflow-x:hidden}
  a{color:inherit;text-decoration:none}
  img{max-width:100%;display:block}
  .wrap{max-width:1240px;margin:0 auto;padding:0 30px}

  /* ------ preview banner ------ */
  .demo-banner{background:#332e40;color:#fff;text-align:center;font-size:.72rem;letter-spacing:2px;text-transform:uppercase;padding:8px 12px;font-weight:400}
  .demo-banner b{color:var(--pink);font-weight:500}

  /* ------ nav ------ */
  header.nav{position:absolute;top:0;left:0;right:0;z-index:60;transition:background .3s,box-shadow .3s}
  header.nav.fixed{position:fixed;top:0;background:rgba(255,255,255,.92);backdrop-filter:blur(14px);box-shadow:0 2px 24px rgba(120,100,160,.10)}
  header.nav.fixed .nav-in{padding:14px 30px}
  header.nav.fixed .logo-word,header.nav.fixed nav a,header.nav.fixed .icons a{color:var(--ink)}
  header.nav.fixed .logo-sub{color:var(--ink-soft)}
  .nav-in{max-width:1400px;margin:0 auto;padding:26px 30px;display:flex;align-items:center;justify-content:space-between;transition:padding .3s}
  .logo{display:block;line-height:1}
  .logo-word{font-family:'Cormorant Garamond',serif;font-weight:400;font-size:1.7rem;letter-spacing:2px;color:#fff;text-transform:lowercase}
  .logo-word .heart{font-family:'Jost',sans-serif;font-size:1rem;vertical-align:6px;margin-left:2px}
  .logo-sub{display:block;font-size:.56rem;letter-spacing:4px;text-transform:uppercase;color:rgba(255,255,255,.85);margin-top:5px;font-weight:400}
  nav ul{display:flex;gap:38px;list-style:none}
  nav a{font-size:.8rem;letter-spacing:3px;text-transform:uppercase;font-weight:400;color:#fff;padding:6px 0;position:relative;transition:opacity .2s}
  nav a::after{content:"";position:absolute;left:0;bottom:0;height:1px;width:0;background:currentColor;transition:width .25s}
  nav a:hover::after,nav a.active::after{width:100%}
  .icons{display:flex;gap:22px;align-items:center}
  .icons a{color:#fff;display:flex;transition:opacity .2s}
  .icons a:hover{opacity:.7}
  .icons svg{width:19px;height:19px;stroke:currentColor;stroke-width:1.5;fill:none}
  .burger{display:none;background:none;border:none;color:#fff;font-size:1.5rem;cursor:pointer}
  header.nav.fixed .burger{color:var(--ink)}

  /* ------ hero ------ */
  .hero{position:relative;min-height:92vh;display:flex;align-items:center;overflow:hidden;
    background:linear-gradient(160deg,#79dfe6 0%,#8fd4ef 26%,#aabcef 48%,#d9a9e4 68%,#f6accd 86%,#f9bfd4 100%)}
  .hero-photo{position:absolute;inset:0;pointer-events:none}
  .hero-photo img{width:100%;height:100%;object-fit:cover;object-position:right center}
  .hero-in{position:relative;z-index:2;width:100%;max-width:1400px;margin:0 auto;padding:120px 30px 80px}
  .hero-brand{font-family:'Cormorant Garamond',serif;font-weight:300;font-size:clamp(4rem,9vw,7.6rem);letter-spacing:6px;line-height:.95;text-transform:lowercase;
    background:linear-gradient(95deg,#ffffff 15%,#ffe4f2 45%,#d1f4f6 80%);-webkit-background-clip:text;background-clip:text;color:transparent;
    text-shadow:none}
  .hero-script{font-family:'Sacramento',cursive;font-size:clamp(1.9rem,3.6vw,3rem);color:#fff;margin:6px 0 30px;letter-spacing:1px}
  .hero-script .heart{font-family:'Jost',sans-serif;font-size:.75em;vertical-align:8px;color:#ffd3e8}
  .hero-copy{max-width:430px;font-size:1.05rem;font-weight:300;color:rgba(255,255,255,.96);margin-bottom:38px}
  .hero-copy strong{font-weight:500}
  .btn{display:inline-flex;align-items:center;gap:12px;padding:16px 34px;background:linear-gradient(90deg,rgba(255,255,255,.92),rgba(255,255,255,.78));
    color:var(--pink-deep);font-size:.8rem;letter-spacing:3.5px;text-transform:uppercase;font-weight:500;border:none;cursor:pointer;
    box-shadow:0 10px 30px rgba(80,60,120,.18);transition:transform .25s,box-shadow .25s}
  .btn:hover{transform:translateY(-2px);box-shadow:0 16px 40px rgba(80,60,120,.26)}
  .btn .arr{font-size:1rem;transition:transform .25s}
  .btn:hover .arr{transform:translateX(5px)}
  .btn.ghost{background:transparent;border:1px solid rgba(255,255,255,.75);color:#fff;box-shadow:none;margin-left:14px}
  .btn.ghost:hover{background:rgba(255,255,255,.12)}
  .hero-note{margin-top:34px;font-size:.72rem;letter-spacing:3px;text-transform:uppercase;color:rgba(255,255,255,.8)}

  /* ------ sections ------ */
  section{padding:96px 0}
  .kicker{display:block;font-size:.72rem;letter-spacing:4.5px;text-transform:uppercase;color:var(--pink-deep);font-weight:500;margin-bottom:14px}
  h2.title{font-family:'Cormorant Garamond',serif;font-weight:400;font-size:clamp(2rem,4vw,3rem);letter-spacing:1px;line-height:1.15}
  .sec-head{display:flex;align-items:flex-end;justify-content:space-between;gap:24px;margin-bottom:52px}
  .sec-head p{color:var(--ink-soft);max-width:440px;font-size:.95rem;margin-top:10px}
  .viewall{font-size:.74rem;letter-spacing:3px;text-transform:uppercase;font-weight:500;color:var(--ink);white-space:nowrap;border-bottom:1px solid var(--pink);padding-bottom:4px;transition:color .2s}
  .viewall:hover{color:var(--pink-deep)}
  .grid{display:grid;gap:34px}
  .g4{grid-template-columns:repeat(4,1fr)}
  .g3{grid-template-columns:repeat(3,1fr)}

  /* product / look cards — minimal */
  .pcard{display:block}
  .pthumb{aspect-ratio:4/5;position:relative;overflow:hidden;background:#f4eef6}
  .pthumb .ph{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;
    font-family:'Cormorant Garamond',serif;font-size:1.15rem;letter-spacing:2px;color:#fff;text-align:center;padding:20px;transition:transform .6s}
  .pcard:hover .ph{transform:scale(1.05)}
  .ptag{position:absolute;top:14px;left:14px;background:rgba(255,255,255,.9);font-size:.6rem;letter-spacing:2.5px;text-transform:uppercase;font-weight:500;color:var(--ink);padding:6px 12px}
  .pmeta{padding:18px 2px 0;text-align:center}
  .pmeta h3{font-family:'Jost',sans-serif;font-weight:400;font-size:.92rem;letter-spacing:1.5px;text-transform:uppercase}
  .pmeta .price{font-family:'Cormorant Garamond',serif;font-size:1.05rem;color:var(--ink-soft);margin-top:4px}
  .pmeta .shopline{display:inline-block;margin-top:10px;font-size:.68rem;letter-spacing:3px;text-transform:uppercase;color:var(--pink-deep);font-weight:500;border-bottom:1px solid transparent;transition:border-color .2s}
  .pcard:hover .shopline{border-color:var(--pink-deep)}

  /* video cards */
  .vcard .pthumb{aspect-ratio:9/14}
  .playring{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:64px;height:64px;border:1px solid rgba(255,255,255,.9);border-radius:50%;display:flex;align-items:center;justify-content:center;transition:background .25s}
  .playring::after{content:"";border-left:12px solid #fff;border-top:7px solid transparent;border-bottom:7px solid transparent;margin-left:3px}
  .vcard:hover .playring{background:rgba(255,255,255,.18)}

  /* alt section bg */
  .tint{background:linear-gradient(180deg,#fdf5fa 0%,#f4fbfc 100%)}

  /* about strip */
  .about-in{display:grid;grid-template-columns:1fr 1.15fr;gap:70px;align-items:center}
  .about-photo{aspect-ratio:4/5;background:linear-gradient(160deg,#a9dff0,#e9b6dd);position:relative;overflow:hidden}
  .about-photo span{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;font-family:'Sacramento',cursive;font-size:2.2rem;color:#fff}
  .about-txt .hero-script{color:var(--pink-deep);font-size:2rem;margin:8px 0 18px}
  .about-txt p{color:var(--ink-soft);margin-bottom:16px;font-size:.98rem}

  /* contact band */
  .band{position:relative;overflow:hidden;text-align:center;padding:110px 30px;
    background:linear-gradient(140deg,#8ce0e5 0%,#aec4ef 45%,#f2abd2 100%)}
  .band h2{font-family:'Cormorant Garamond',serif;font-weight:300;font-size:clamp(2.2rem,4.5vw,3.4rem);color:#fff;letter-spacing:3px;margin-bottom:14px}
  .band p{color:rgba(255,255,255,.94);max-width:520px;margin:0 auto 34px;font-weight:300}
  .band .script{font-family:'Sacramento',cursive;font-size:2rem;color:#fff;display:block;margin-bottom:6px}

  /* footer */
  footer{padding:70px 30px 40px;text-align:center;border-top:1px solid #f0e8f2}
  .f-word{font-family:'Cormorant Garamond',serif;font-size:1.9rem;letter-spacing:3px;text-transform:lowercase;color:var(--ink)}
  .f-word .heart{color:var(--pink-deep);font-size:1.1rem;vertical-align:6px}
  .f-links{display:flex;gap:34px;justify-content:center;margin:26px 0 18px;flex-wrap:wrap}
  .f-links a{font-size:.72rem;letter-spacing:3px;text-transform:uppercase;color:var(--ink-soft);transition:color .2s}
  .f-links a:hover{color:var(--pink-deep)}
  .f-verse{font-family:'Sacramento',cursive;font-size:1.4rem;color:var(--pink-deep);margin:10px 0 18px}
  footer small{font-size:.7rem;letter-spacing:2px;text-transform:uppercase;color:#b9b2c6}

  /* reveal */
  .reveal{opacity:0;transform:translateY(26px);transition:opacity .8s ease,transform .8s ease}
  .reveal.in{opacity:1;transform:none}
  @media (prefers-reduced-motion: reduce){.reveal{opacity:1;transform:none;transition:none}.pcard:hover .ph{transform:none}}

  @media(max-width:980px){
    .g4{grid-template-columns:repeat(2,1fr)}
    .g3{grid-template-columns:repeat(2,1fr)}
    .about-in{grid-template-columns:1fr;gap:40px}
    nav ul{display:none}
    .burger{display:block}
    .hero-in{padding-top:140px}
  }
  @media(max-width:600px){
    .g4,.g3{grid-template-columns:1fr 1fr;gap:18px}
    .sec-head{flex-direction:column;align-items:flex-start}
    .btn.ghost{margin-left:0;margin-top:12px}
  }
  /* mobile nav dropdown */
  nav ul.open{display:flex;flex-direction:column;position:absolute;top:100%;right:30px;background:rgba(255,255,255,.97);padding:26px 34px;gap:18px;box-shadow:var(--shadow)}
  nav ul.open a{color:var(--ink)}

  /* ------ inner-page gradient banner (shared) ------ */
  .page-hero{position:relative;overflow:hidden;display:flex;align-items:flex-end;min-height:44vh;
    background:linear-gradient(160deg,#79dfe6 0%,#8fd4ef 26%,#aabcef 48%,#d9a9e4 68%,#f6accd 86%,#f9bfd4 100%)}
  .page-hero .wrap{padding-top:150px;padding-bottom:52px;position:relative;z-index:2}
  .page-hero .kicker{color:rgba(255,255,255,.9)}
  .page-hero h1{font-family:'Cormorant Garamond',serif;font-weight:300;font-size:clamp(2.6rem,6vw,4.4rem);
    letter-spacing:3px;color:#fff;text-transform:lowercase;line-height:1}
  .page-hero p.lede{color:rgba(255,255,255,.95);max-width:540px;margin-top:14px;font-weight:300;font-size:1.02rem}
  .page-hero .hero-script{color:#fff}
  @media(max-width:600px){ .page-hero{min-height:38vh} .page-hero .wrap{padding-top:120px} }

  /* ===== corner wordmark, recreated in text (matches the just bella logo) ===== */
  .logo-word{font-family:'Cormorant Garamond',serif;font-weight:500;font-size:1.95rem;letter-spacing:1px;color:#fff;text-transform:lowercase;line-height:1}
  .logo-word .heart{font-family:'Jost',sans-serif;font-weight:400;font-size:.9rem;vertical-align:8px;margin-left:5px}
  .logo-sub{display:block;font-size:.55rem;letter-spacing:3.5px;text-transform:uppercase;color:rgba(255,255,255,.9);margin-top:7px;font-weight:400}
  header.nav.fixed .logo-word,header.nav.fixed .logo-word .heart{color:#5c2a48}
  header.nav.fixed .logo-sub{color:rgba(92,42,72,.72)}
  @media(max-width:600px){ .logo-word{font-size:1.6rem} .logo-sub{font-size:.5rem;letter-spacing:3px} }

  /* ===== hero: full-screen banner, "just bella" baked into the image ===== */
  /* --hx = the on-screen left edge of the baked "just bella"; this formula tracks
     the centered cover-crop so aligned elements follow it across screen sizes
     (baked logo left = 22.4% of a 2.40:1 image) */
  body.home{--hx:calc(50vw - 68vh)}
  .hero{min-height:0;display:block;background:none;overflow:hidden;padding:0}
  .hero-photo{position:relative;inset:auto;line-height:0;height:100vh;overflow:hidden}
  .hero-photo img{position:static;width:100%;height:100%;display:block;object-fit:cover;object-position:center center}
  .hero-in{position:absolute;left:50%;transform:translateX(-50%);bottom:6.5%;width:100%;max-width:1400px;
    padding:0 clamp(26px,7vw,118px);z-index:2;margin:0}
  .hero-copy{max-width:400px;margin-bottom:36px}
  .hero-note{margin-top:16px}
  /* homepage: nav stays a normal centered bar; copy/buttons align to the baked "just bella" left edge */
  .home .hero-in{left:var(--hx);transform:none;top:58vh;bottom:auto;width:auto;max-width:520px;padding:0}
  /* hero text — white over the image (desktop) */
  .hero .hero-copy{color:#fff;text-shadow:0 1px 16px rgba(110,60,110,.45)}
  .hero .hero-copy strong{color:#fff;font-weight:600}
  .hero .hero-note{color:#fff;text-shadow:0 1px 14px rgba(110,60,110,.5)}
  .hero .btn.ghost{border-color:rgba(255,255,255,.82);color:#fff}
  .hero .btn.ghost:hover{background:rgba(255,255,255,.16)}

  /* on smaller screens, stack the copy neatly below the image on a light block */
  @media(max-width:860px){
    .hero-in{position:static;transform:none;bottom:auto;padding:34px 26px 48px;
      background:linear-gradient(180deg,#f0c8e0 0%,#f8ddee 40%,#fdeef6 100%)}
    .home .hero-in{position:static;left:auto;top:auto;transform:none;max-width:none;padding:30px 26px 46px}
    .hero-copy{max-width:none}
    .hero .btn.ghost{margin-left:0;margin-top:12px}
    /* dark text again on the light stacked block */
    .hero .hero-copy,.hero .hero-copy strong{color:#5b3a54;text-shadow:none}
    .hero .hero-note{color:rgba(80,52,74,.82);text-shadow:none}
    .hero .btn.ghost{border-color:rgba(91,58,84,.5);color:#5b3a54}
    /* avoid double "just bella" at the top: hide corner logo until the bar goes fixed */
    header.nav:not(.fixed) .logo{visibility:hidden}
    /* on phones show the full image (already short), no crop */
    .hero-photo{height:auto;overflow:visible}
    .hero-photo img{height:auto;object-fit:fill}
  }

  /* real YouTube video thumbnails in the vertical cards */
  .pthumb img.vthumb{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center}